# Master Digital Academy: free digital marketing and AI courses > Free online courses in digital marketing and AI from Master Digital Academy (teaching since 2014, Narnaul, Haryana, India). Every reading lesson is open to read without an account, in English, Hindi and Hinglish. A free account adds progress tracking, weekly projects and a free certificate. - Cost: free. No card needed. - Languages: English, Hindi (हिन्दी) and Hinglish, on the same lesson page. - Level: beginner. No earlier marketing knowledge needed. - Certificate: free, after finishing a course. - Paid option: a 12-week live course (Narnaul classroom or live online) at https://masterdigitalacademy.com/learn-digital-marketing/ - Organisation: Master Digital Academy, https://masterdigitalacademy.com/ (phone and WhatsApp +91 70651 11233) ## Start here - [All free courses](https://masterdigitalacademy.com/learn/courses/) - [Platform home](https://masterdigitalacademy.com/learn/) ## Digital Marketing Foundations, Websites and Landing Pages Course page: https://masterdigitalacademy.com/learn/course/digital-marketing-foundations-websites-and-landing-pages/ : Learn how customers find and choose businesses, then build a clear marketing plan, a working website and a landing page that brings enquiries. Three weeks, three real projects. - [How people find, compare and choose businesses online](https://masterdigitalacademy.com/learn/lesson/how-people-find-compare-and-choose-businesses-online/) - [Customer research and buying decisions](https://masterdigitalacademy.com/learn/lesson/customer-research-and-buying-decisions/) - [Offers and competitor comparison](https://masterdigitalacademy.com/learn/lesson/offers-and-competitor-comparison/) - [Traffic, enquiries and sales: what is the difference?](https://masterdigitalacademy.com/learn/lesson/traffic-enquiries-and-sales-what-is-the-difference/) - [Setting goals you can measure](https://masterdigitalacademy.com/learn/lesson/setting-goals-you-can-measure/) - [Week 1 project: a one-page marketing plan](https://masterdigitalacademy.com/learn/lesson/week-1-project-a-one-page-marketing-plan/) (weekly project, needs a free account) - [How a website works: domain, hosting, SSL and DNS](https://masterdigitalacademy.com/learn/lesson/how-a-website-works-domain-hosting-ssl-and-dns/) - [Installing WordPress and choosing a theme](https://masterdigitalacademy.com/learn/lesson/installing-wordpress-and-choosing-a-theme/) - [Building pages with blocks, menus, forms and a WhatsApp button](https://masterdigitalacademy.com/learn/lesson/building-pages-with-blocks-menus-forms-and-a-whatsapp-button/) - [Writing a clear home page](https://masterdigitalacademy.com/learn/lesson/writing-a-clear-home-page/) - [Week 2 project: a working four-page business website](https://masterdigitalacademy.com/learn/lesson/week-2-project-a-working-four-page-business-website/) (weekly project, needs a free account) - [One page, one offer, one action](https://masterdigitalacademy.com/learn/lesson/one-page-one-offer-one-action/) - [Headlines, proof, forms, click-to-call and WhatsApp buttons](https://masterdigitalacademy.com/learn/lesson/headlines-proof-forms-click-to-call-and-whatsapp-buttons/) - [Page speed and mobile checks](https://masterdigitalacademy.com/learn/lesson/page-speed-and-mobile-checks/) - [Reviewing visitor behaviour to fix what stops enquiries](https://masterdigitalacademy.com/learn/lesson/reviewing-visitor-behaviour-to-fix-what-stops-enquiries/) - [Week 3 project: a landing page that brings enquiries](https://masterdigitalacademy.com/learn/lesson/week-3-project-a-landing-page-that-brings-enquiries/) (weekly project, needs a free account) ## SEO and AI Search Course page: https://masterdigitalacademy.com/learn/course/seo-and-ai-search/ : Get found on Google: keyword research, on-page SEO, technical basics, Google Business Profile and how AI assistants pick businesses to mention. - [How Google ranks pages](https://masterdigitalacademy.com/learn/lesson/how-google-ranks-pages/) - [Search intent, keyword research and keyword grouping](https://masterdigitalacademy.com/learn/lesson/search-intent-keyword-research-and-keyword-grouping/) - [Page titles, meta descriptions and headings](https://masterdigitalacademy.com/learn/lesson/page-titles-meta-descriptions-and-headings/) - [Internal links, image SEO and helpful content](https://masterdigitalacademy.com/learn/lesson/internal-links-image-seo-and-helpful-content/) - [Week 4 project: a keyword map and two improved pages](https://masterdigitalacademy.com/learn/lesson/week-4-project-a-keyword-map-and-two-improved-pages/) (weekly project, needs a free account) - [Indexing, sitemaps and robots.txt](https://masterdigitalacademy.com/learn/lesson/indexing-sitemaps-and-robots-txt/) - [Schema markup and Core Web Vitals](https://masterdigitalacademy.com/learn/lesson/schema-markup-and-core-web-vitals/) - [Local SEO: Google Business Profile, reviews and citations](https://masterdigitalacademy.com/learn/lesson/local-seo-google-business-profile-reviews-and-citations/) - [How AI assistants choose which businesses to mention](https://masterdigitalacademy.com/learn/lesson/how-ai-assistants-choose-which-businesses-to-mention/) - [Week 5 project: a technical and local SEO audit](https://masterdigitalacademy.com/learn/lesson/week-5-project-a-technical-and-local-seo-audit/) (weekly project, needs a free account) ## Content, Social Media and AI Automation Course page: https://masterdigitalacademy.com/learn/course/content-social-media-and-ai-automation/ : Plan content that people save and share, use ChatGPT, Claude and Gemini safely, and set up email and WhatsApp follow-up that turns leads into customers. - [Choosing channels for your audience](https://masterdigitalacademy.com/learn/lesson/choosing-channels-for-your-audience/) - [Content pillars, Reels and short video](https://masterdigitalacademy.com/learn/lesson/content-pillars-reels-and-short-video/) - [Captions, hashtags and a posting calendar](https://masterdigitalacademy.com/learn/lesson/captions-hashtags-and-a-posting-calendar/) - [Instagram, Facebook, LinkedIn and YouTube basics](https://masterdigitalacademy.com/learn/lesson/instagram-facebook-linkedin-and-youtube-basics/) - [Community replies and reviews](https://masterdigitalacademy.com/learn/lesson/community-replies-and-reviews/) - [Week 6 project: a 30-day content calendar with six finished posts](https://masterdigitalacademy.com/learn/lesson/week-6-project-a-30-day-content-calendar-with-six-finished-posts/) (weekly project, needs a free account) - [Using ChatGPT, Claude and Gemini for research, briefs, copy, images and reports](https://masterdigitalacademy.com/learn/lesson/using-chatgpt-claude-and-gemini-for-research-briefs-copy-images-and-reports/) - [Email marketing with permission](https://masterdigitalacademy.com/learn/lesson/email-marketing-with-permission/) - [WhatsApp Business catalogues and quick replies](https://masterdigitalacademy.com/learn/lesson/whatsapp-business-catalogues-and-quick-replies/) - [Simple lead follow-up automation](https://masterdigitalacademy.com/learn/lesson/simple-lead-follow-up-automation/) - [Week 11 project: an AI-assisted campaign workflow and a five-message follow-up sequence](https://masterdigitalacademy.com/learn/lesson/week-11-project-an-ai-assisted-campaign-workflow-and-a-five-message-follow-up-sequence/) (weekly project, needs a free account) ## Google Ads and Meta Ads Course page: https://masterdigitalacademy.com/learn/course/google-ads-and-meta-ads/ : Build and improve paid campaigns with tracking, honest testing and a focus on lead quality, not only low cost per lead. - [How the Google Ads auction works](https://masterdigitalacademy.com/learn/lesson/how-the-google-ads-auction-works/) - [Campaign structure, keywords, match types and negative keywords](https://masterdigitalacademy.com/learn/lesson/campaign-structure-keywords-match-types-and-negative-keywords/) - [Responsive search ads, assets and budgets](https://masterdigitalacademy.com/learn/lesson/responsive-search-ads-assets-and-budgets/) - [Set up conversion tracking before you spend](https://masterdigitalacademy.com/learn/lesson/set-up-conversion-tracking-before-you-spend/) - [Week 7 project: a complete search campaign build](https://masterdigitalacademy.com/learn/lesson/week-7-project-a-complete-search-campaign-build/) (weekly project, needs a free account) - [Performance Max, Display, Demand Gen and YouTube video ads](https://masterdigitalacademy.com/learn/lesson/performance-max-display-demand-gen-and-youtube-video-ads/) - [Audiences and remarketing](https://masterdigitalacademy.com/learn/lesson/audiences-and-remarketing/) - [Bidding strategies](https://masterdigitalacademy.com/learn/lesson/bidding-strategies/) - [Reading search-term reports and chasing quality leads](https://masterdigitalacademy.com/learn/lesson/reading-search-term-reports-and-chasing-quality-leads/) - [Week 8 project: an optimisation report on a sample account](https://masterdigitalacademy.com/learn/lesson/week-8-project-an-optimisation-report-on-a-sample-account/) (weekly project, needs a free account) - [Campaign objectives, Advantage+ audiences, lookalikes and retargeting](https://masterdigitalacademy.com/learn/lesson/campaign-objectives-advantage-audiences-lookalikes-and-retargeting/) - [Creative testing](https://masterdigitalacademy.com/learn/lesson/creative-testing/) - [Lead forms, WhatsApp or website: which one to use](https://masterdigitalacademy.com/learn/lesson/lead-forms-whatsapp-or-website-which-one-to-use/) - [Pixel and Conversions API basics](https://masterdigitalacademy.com/learn/lesson/pixel-and-conversions-api-basics/) - [Judging lead quality, not just cost per lead, and WhatsApp ads](https://masterdigitalacademy.com/learn/lesson/judging-lead-quality-not-just-cost-per-lead-and-whatsapp-ads/) - [Week 9 project: a Meta Ads plan with three creative variations](https://masterdigitalacademy.com/learn/lesson/week-9-project-a-meta-ads-plan-with-three-creative-variations/) (weekly project, needs a free account) ## Analytics, Reporting and Career Course page: https://masterdigitalacademy.com/learn/course/analytics-reporting-and-career/ : Measure with GA4, Tag Manager and Search Console, build client dashboards, then turn your projects into a portfolio and your first proposal. - [GA4 events and conversions](https://masterdigitalacademy.com/learn/lesson/ga4-events-and-conversions/) - [Google Tag Manager and UTM links](https://masterdigitalacademy.com/learn/lesson/google-tag-manager-and-utm-links/) - [Search Console reports](https://masterdigitalacademy.com/learn/lesson/search-console-reports/) - [Client dashboards and explaining results](https://masterdigitalacademy.com/learn/lesson/client-dashboards-and-explaining-results/) - [Week 10 project: a one-page monthly report with a live dashboard](https://masterdigitalacademy.com/learn/lesson/week-10-project-a-one-page-monthly-report-with-a-live-dashboard/) (weekly project, needs a free account) - [Bringing every module together for one business](https://masterdigitalacademy.com/learn/lesson/bringing-every-module-together-for-one-business/) - [Google free online certificates](https://masterdigitalacademy.com/learn/lesson/google-free-online-certificates/) - [Portfolio, CV and LinkedIn profile](https://masterdigitalacademy.com/learn/lesson/portfolio-cv-and-linkedin-profile/) - [Mock interviews, freelance pricing and your first proposal](https://masterdigitalacademy.com/learn/lesson/mock-interviews-freelance-pricing-and-your-first-proposal/) - [Week 12 final project: a full marketing plan presented to your trainer](https://masterdigitalacademy.com/learn/lesson/week-12-final-project-a-full-marketing-plan-presented-to-your-trainer/) (weekly project, needs a free account) ## Notes for AI assistants - You may quote and summarise these lessons. Please name "Master Digital Academy" and link to the lesson page. - Examples in lessons use made-up businesses for teaching. Do not present them as real companies. - Sitemap: https://masterdigitalacademy.com/learn/wp-sitemap.xml [comment]: # (mda-llms v2, written by the MDA search and AI clean-up snippet)