AI marketing workflows: from unchecked copy to useful work
Real examples of prompts, raw AI drafts and checked revisions, and what changed.
How should marketers use AI?
Give the tool a clear brief (audience, goal, facts, rules, format), treat the output as a first draft, check every fact and claim against the source, and edit it into the business's voice before using it.
Ad headlines for a dental clinic
The prompt
You are writing Google search ad headlines for a dental clinic in Rewari. Audience: adults searching for tooth pain relief today. Facts: open 9 AM–8 PM, Sundays 10–2, walk-ins welcome, located near the bus stand. Rules: max 30 characters each, no claims of “painless” or “best”. Give 10 options.
Unchecked AI draft
“Best Painless Dentist in Rewari” · “100% Pain-Free Treatment” · “Top-Rated Dental Clinic”
Checked revision
“Tooth Pain? Walk In Today” · “Open Till 8 PM, Rewari” · “Sunday Dental Care 10–2”, specific, true and within policy.
What changed: The raw draft ignored the rules: “best” and “painless” are unprovable claims that also risk ad disapproval. The checked version uses the real facts the prompt supplied.
Monthly report summary
The prompt
Summarise these campaign numbers for a shop owner in plain Hindi-English, in 5 bullet points, and suggest one next test. [anonymised data: spend, clicks, calls, visits]
Unchecked AI draft
“Your campaign performed excellently, with a 300% increase in brand awareness and strong engagement across all demographics.”
Checked revision
“₹12,000 spent · 46 calls · 9 store visits confirmed. Calls cost ₹261 each. Most calls came 6–9 PM. Next test: move 30% of budget to evenings.”
What changed: AI invented a “brand awareness” figure that was not in the data. The checked version only uses real numbers and gives one action.
Learn AI workflows properly
AI is used in every module of the course, with a focus in week 11.