Learn Meta Ads: Facebook and Instagram advertising
Learn Facebook and Instagram ads: objectives, Advantage+ audiences, creative testing, lead forms, WhatsApp ads, Pixel and Conversions API.
What will I learn about Meta Ads?
Meta Ads covers advertising on Facebook, Instagram, Messenger and WhatsApp. It reaches people based on who they are and what they do, rather than what they search, so creative and testing matter as much as targeting. The course gives Meta Ads a full week (week 9), with creative in week 6 and tracking in week 10.
| Where it is taught | Weeks 6, 9 and 10 of the 12-week course |
|---|---|
| You build | A Meta Ads plan for a real business with three creative variations, audiences, budget and a lead-quality checklist. |
| Formats | Narnaul classroom (Hindi + English) or live online |
| Fee | Included in the full course: ₹45,000 + GST in India · US$550 outside India |
| Level | Beginner-friendly |
Topics covered
Objectives
Awareness, traffic, engagement, leads and sales — choosing the one that matches the business goal.
Audiences
Advantage+ audiences, interests, custom audiences, lookalikes and retargeting.
Creative
Hooks, formats (Reels, carousel, image), copy and how to test creatives fairly.
Lead generation
Instant forms vs WhatsApp vs website, and how to filter out low-quality leads.
Pixel and Conversions API
What they do, how events are set up and why tracking quality affects results.
Reading results
CPM, CTR, cost per result, frequency — and judging lead quality, not just cost per lead.
Tools
- Meta Ads Manager
- Meta Business Suite
- Meta Events Manager
- Meta Ad Library
- Canva
- CapCut
- WhatsApp Business
Where these skills lead
- Meta Ads / social ads executive
- Performance marketing executive
- Social media manager
- Freelance ads specialist for local businesses
Outcomes depend on your effort and the opportunities you pursue. We help with portfolio, CV, interviews and freelancing.
Why learn it as part of the full course
Meta Ads works best when it is connected to everything around it — the page people land on, the tracking that shows results and the content that builds trust. That is why the course teaches it alongside websites, SEO, ads, analytics and AI, for one fee.
Meta Ads questions
Is this a Facebook ads course or Instagram ads?
Both. Meta Ads Manager runs campaigns across Facebook, Instagram, Messenger and WhatsApp from one place.
Do you teach WhatsApp ads?
Yes — click-to-WhatsApp campaigns and what happens after the click, including quick replies and follow-up.
Why do my boosted posts not bring customers?
Boosting is usually optimised for engagement, not enquiries. The course teaches how to choose objectives and track real results.
Can I learn Meta Ads online?
Yes. Live online classes run 9:00–10:30 AM IST, every day except Tuesday.
Start learning Meta Ads
Book a free counselling call or a Sunday demo class at the Narnaul centre.