Learn performance marketing
Learn performance marketing: plan budgets, run Google and Meta campaigns, track conversions and optimise for qualified leads and sales.
What will I learn about Performance marketing?
Performance marketing means spending on advertising where every rupee can be traced to a result — a lead, a call, a sale. It combines Google Ads, Meta Ads, landing pages and analytics. In the MDA course it runs from the landing-page week through both ads modules to reporting.
| Where it is taught | Weeks 3, 7, 8, 9 and 10 of the 12-week course |
|---|---|
| You build | A full-funnel plan: budget, channels, landing page, tracking and a one-page performance report. |
| Formats | Narnaul classroom (Hindi + English) or live online |
| Fee | Included in the full course: ₹45,000 + GST in India · US$550 outside India |
| Level | Beginner-friendly |
Topics covered
Goals and unit economics
What a lead or customer is worth, and how much you can afford to pay for one.
Channel choice
When search, social, YouTube or WhatsApp makes sense for a business.
Landing pages
Matching the ad message to the page, and removing friction from the enquiry.
Tracking
Conversions, UTM links, GA4 and CRM basics so results are measured properly.
Testing
Changing one thing at a time and knowing when a result is real.
Lead quality
Scoring leads, feeding quality back to platforms and reporting what actually became business.
Tools
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
Where these skills lead
- Performance marketing executive
- Growth marketer
- Media buyer
- Business owner running own ads
Outcomes depend on your effort and the opportunities you pursue. We help with portfolio, CV, interviews and freelancing.
Why learn it as part of the full course
Performance marketing works best when it is connected to everything around it — the page people land on, the tracking that shows results and the content that builds trust. That is why the course teaches it alongside websites, SEO, ads, analytics and AI, for one fee.
Performance marketing questions
What is the difference between digital marketing and performance marketing?
Digital marketing is the whole field. Performance marketing is the part focused on paid campaigns measured by results like leads and sales.
Is performance marketing a good career?
Companies value people who can show that their ad spend produced results. Your portfolio from the course demonstrates that skill.
Do I learn tracking?
Yes. GA4, Tag Manager, conversion tracking and UTM links are taught so every campaign can be measured.
Start learning Performance marketing
Book a free counselling call or a Sunday demo class at the Narnaul centre.