Projects you build in the course
Every learner finishes with real work: a website, an SEO audit, ad campaigns, a content calendar, a report and a full final project plan.
What projects do students do?
Twelve weekly assignments and a final project. Briefs use real local businesses around Narnaul (coaching centres, shops, hospitals, hotels, manufacturers), public brand briefs, or the learner's own business.
The weekly portfolio
Week 1: Digital marketing foundations
A one-page marketing plan for a real local business.
Week 2: Websites, domains and WordPress
A working four-page business website.
Week 3: Landing pages and conversion
A landing page that brings enquiries, tested on a phone.
Week 4: SEO 1: keywords and on-page SEO
A keyword map and two optimised pages.
Week 5: SEO 2: technical, local and AI search
A technical and local SEO audit with a fix list.
Week 6: Social media and content
A 30-day content calendar with six finished posts.
Week 7: Google Ads 1: search campaigns
A complete search campaign build with ads and negative keywords.
Week 8: Google Ads 2: Performance Max, YouTube and remarketing
An optimisation report on a sample account.
Week 9: Meta Ads for Facebook and Instagram
A Meta Ads plan with three creative variations.
Week 10: Analytics and reporting
A one-page monthly report with a live dashboard.
Week 11: AI tools, email and WhatsApp automation
An AI-assisted campaign workflow and a 5-message nurture sequence.
Week 12: Final project, certification and career
A full marketing plan presented to the trainer, your portfolio centrepiece.
Public brand practice briefs
Independent learning exercises using public information about these brands. Logos identify the examples; they do not indicate a partnership, client assignment, internship or placement.
RSXigital
B2B lead generation for a digital services company: who buys, what they search for, and how to turn a visit into a qualified enquiry.
Studio FYUL
Packaging and creative studio: showing portfolio work on Instagram and LinkedIn and winning enquiries from brand owners.
GREST
Refurbished phones and laptops: building trust online, answering warranty questions and running search ads for price-sensitive buyers.
Cutter & Buck
Apparel: product pages, seasonal campaigns and Meta Ads creative for a clothing brand.
Inside one complete project
Here is what a finished final project contains, the same structure you will follow.
- Brief: the business, its customers, the offer and one measurable goal.
- Keyword map: search terms grouped by intent and matched to pages.
- Page example: a landing page with headline, proof, form and WhatsApp button.
- Campaign plan: Google Ads and Meta Ads structure, audiences, budget and ad copy.
- Creative brief: three ad concepts with visuals and captions.
- Measurement plan: GA4 events, UTM links and the definition of a qualified lead.
- Report: what happened, what it means and the next test.
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