Explain the offer
Start with home cleaning and the customer need. Avoid a headline that could belong to any service business.
See a complete practice project
From a business brief
to a marketing portfolio.
Explore an original worked project for ClearHome, a fictional home-cleaning business. Follow the decisions and see what a connected marketing assignment can contain.
Get free course counselling Explore the curriculumThe brief
More useful quote requests.
A clearer route to contact.
PRACTICE BUSINESS · CLEARHOME
The goal is a quote request.
What should the page do?
ClearHome offers home-cleaning services in a defined service area. A visitor should understand what is included, check whether the service fits and request a quote. The business needs the type of cleaning, property size and area to assess the enquiry.
ClearHome is a fictional practice business. The examples show planning and reasoning, with no campaign performance claims.
Step 1 · Research
Turn questions into a page plan.
| Customer question | What the page should answer | Useful next action |
|---|---|---|
| Can you clean my apartment? | Supported property and cleaning types | Choose the cleaning type |
| Do you serve my area? | Accurate service-area information | Check or share the area |
| What is included? | A clear service checklist and exclusions | Request a quote with the right details |
| What happens after I enquire? | The next contact and quotation steps | Submit an enquiry |
Step 2 · Page
Give every section a job.
Help the visitor assess fit
Explain the service, area and how the work is arranged. Use genuine proof when available.
Make contact straightforward
Ask for the information needed to respond. Test the saving process, error state and mobile form.
Step 3 · Ads
Connect the search to the page.
SEARCH AD DRAFT · PRACTICE EXAMPLE
Home Cleaning Services | Request a Quote
Tell us your area, property size and the cleaning you need. Explore the service and request a quote.
Why this direction?
The ad names the service and the next action. The landing page should then provide the information promised, including the area and supported cleaning types.
What needs checking?
Actual service coverage, the offer, the campaign keywords, advertising requirements and the business’s ability to respond. A draft is ready for review, not a reason to spend without checks.
Step 4 · Measurement
Track the action.
Then review its quality.
Page visit
Someone reaches the offer.
Saved enquiry
The form succeeds and the record is retrievable.
Suitable enquiry
The service and area fit, and the team can respond.
These are different stages. Do not count every button click as a lead or every form as a qualified customer.
Step 5 · Portfolio
Show the brief, work and decisions.
✓
Audience and offer brief
✓
Keyword groups and page map
✓
Landing page outline and enquiry fields
✓
Search ad draft and exclusions to investigate
✓
Meta creative brief
✓
Measurement and lead-quality plan
✓
Revision notes and next test
Present the work as a practice assignment. Explain your assumptions, what you would check with a real client and the first thing you would test after launch.
Try the first step
Turn the walkthrough into practice.
TRY THE DECISION
Which form is the better starting point?
Remember: ClearHome needs enough information to assess the job, while keeping the enquiry easy.
Open the actual work
A filled keyword-to-page map.
| Search theme | Likely intent | Page direction | What must be checked |
|---|---|---|---|
| home cleaning service | Compare providers / request service | Main home-cleaning service page | Offer, area and actual demand |
| deep cleaning apartment | Find a particular cleaning service | A deep-cleaning section or service page if offered | Whether this service is actually available |
| what is included in home cleaning | Understand the service | Service checklist and FAQ | Inclusions and exclusions confirmed by the team |
| home cleaning price | Assess cost | Honest pricing explanation or quote process | Real prices; no invented discount |
These are practice keyword themes, not verified search-volume data or an instruction to create a page for every phrase.
Page example
Connect the promise to the enquiry.
ClearHome is a fictional business. For this exercise, its offer is room, kitchen-surface and bathroom cleaning; pest control and repairs are excluded. The service details below are invented teaching facts, not a real cleaning offer.
ClearHomeFictional practice landing page
HOME CLEANING
A cleaner home starts
with a clear plan.
Tell us your area, the size of your home and what needs cleaning. We will use those details to discuss a suitable service and quote.
Which cleaning do you need?
Ask about general room cleaning, kitchen surfaces or bathrooms. Tell us which spaces need attention. We do not offer pest control, appliance repairs or building work.
What happens after your request?
We review the cleaning type, property size and area you share, then discuss whether the work is suitable and prepare a quote. Your request is not a confirmed appointment; the scope, price and visit time must be agreed first.
Start with these details
NameContact numberAreaCleaning typeProperty size
This is a teaching preview, not a live service-booking form.
Social creative brief
A designer should know what to make.
Audience and job
Local households assessing a home-cleaning service. Help them understand the offer and provide the details needed for a quote. Do not assume every household needs the same service.
Creative direction
Show a clear service explanation rather than an unrelated lifestyle image. Use authentic service photography only when rights and the business context are clear.
Two copy directions
Need help with home cleaning? Start with the details that matter: your area, property size and the cleaning you need.
Not sure what the service includes? Show the checklist first, then invite a quote request.
Review before use
Confirm the service, area, image rights, actual next step and the business’s capacity to respond. The ad and the page must make the same promise.
Measurement plan
Define the stages before launch.
| Stage | What to count | How to verify it |
|---|---|---|
| Visit | A relevant page visit within the agreed measurement setup | Check the page and campaign data |
| Enquiry | A successfully saved or received enquiry | Match the success state to a retrievable record |
| Qualified | A suitable service, area and reachable contact | Apply a written qualification rule |
| Outcome | A confirmed customer or admission | Use the business’s actual record and attribution period |
Choose a business context
Practise with a real brand in mind.
Pick a task, research the public website and build your own answer. The brief builder gives you an editable starting point.
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What you create: An audience brief, page outline and written qualification rule.
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What you create: A question map, enquiry fields and a useful page draft.
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INDEPENDENT PRACTICE BRIEF
Help a shopper compare
Study one refurbished-device listing. Separate verified product details from assumptions, then plan an honest comparison message.
What you create: A research sheet, checked copy and a creative brief.
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INDEPENDENT PRACTICE BRIEF
Match the message to the use
Choose one apparel category and one audience. Connect the product information, search questions and next useful page.
What you create: A keyword-to-page map, two ad drafts and a review note.
Research Cutter & Buck’s public websiteStart this practice briefIndependent learning exercises using public brand information. Logos identify the examples; they do not indicate a partnership, company assignment, internship or placement.
Your next step
Turn your interest
into a learning plan.
Explore the course, ask your questions and choose how you want to learn. We will help you work out a practical starting point.
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