Marketing project brief builder
Turn a business idea into a structured practice brief and a deliverables checklist, the same format used in our course.
Why start with a brief
A brief forces the decisions that make marketing work: who the customer is, what you are offering and what success looks like. Without it, campaigns drift. Every MDA assignment starts with a brief like this one.
See a finished example on the projects page.
Project brief questions
Is this brief for a real client or for practice?
Either. In the course, learners use it for practice briefs about local businesses. You can also use it for your own business.
What does a good goal look like?
One number and one date, for example 30 qualified admission enquiries in March. A goal you can measure keeps the work focused.
Can I download the brief?
Yes. Press the download button to save it as a text file.
Does the tool save what I type?
No. It works in your browser only and nothing is sent to us.