Course brochure: Digital Marketing & AI
Everything that is in our printed brochure, and more, on one page. Read it here, print it, or download the PDF.
Master Digital Academy · +91 70651 11233 · info@masterdigitalacademy.com · masterdigitalacademy.com
1. The course at a glance
| Course | Digital Marketing & AI |
|---|---|
| Duration | 12 weeks (3 months) |
| Classroom | Gyan Generator Gali, near Gyan Booster, Nasibpur, Narnaul, Haryana 123001, opens Friday, 11 December 2026 |
| Classroom batches | Morning 9:00–10:30 AM · evening (time to be announced) · Hindi + English · max 10 students |
| Live online | 9:00–10:30 AM IST, Monday, Wednesday, Thursday, Friday, Saturday and Sunday · about 108 live hours |
| Fee in India | ₹45,000 + 18% GST (₹8,100) = ₹53,100 |
| Fee outside India | US$550 |
| Demo class | Free, every Sunday from Sunday, 13 December 2026 |
| Eligibility | Anyone comfortable using a computer, students after 12th, graduates, professionals, business owners |
| Certificates | MDA course certificate · help to pass Google's free online certificates |
| Contact | +91 70651 11233 (call/WhatsApp) · info@masterdigitalacademy.com |
2. About the academy
Master Digital Academy has taught digital marketing since 2014, and 9,000+ learners have trained with founder Manjeet Yadav. We teach marketing as one connected process, customer, page, traffic, measurement, improvement, in small batches with weekly feedback.
3. Week-by-week syllabus
Digital marketing foundations
How people find, compare and choose a business online. Customer research, how people decide to buy, offers, competitor comparison, and the difference between traffic, enquiries and sales. Setting goals a business can measure.
Tools: Google Trends, AnswerThePublic, competitor websites, Meta Ad Library, Google Sheets
You build: A one-page marketing plan for a real local business.
Websites, domains and WordPress
How a website works: domain, hosting, SSL and DNS. Installing WordPress, choosing a theme, building pages with blocks, menus, forms and a WhatsApp button. Writing a home page that answers a visitor's first questions.
Tools: WordPress, a page builder, Hostinger/cPanel basics, Canva for images
You build: A working four-page business website.
Landing pages and conversion
One page, one offer, one action. Headlines, proof, forms, click-to-call and WhatsApp buttons. Page speed and mobile checks. Watching real visitor behaviour and fixing what stops people enquiring.
Tools: WordPress, Google PageSpeed Insights, Microsoft Clarity, Google Forms
You build: A landing page that brings enquiries, tested on a phone.
SEO 1: keywords and on-page SEO
How Google ranks pages. Search intent, keyword research and keyword grouping. Page titles, meta descriptions, headings, internal links, image SEO and helpful content that earns rankings.
Tools: Google Keyword Planner, Google Search Console, Ubersuggest/Semrush free tier, Rank Math or Yoast
You build: A keyword map and two optimised pages.
SEO 2: technical, local and AI search
Indexing, sitemaps, robots.txt, schema markup and Core Web Vitals. Local SEO with Google Business Profile, reviews and citations. How AI Overviews, ChatGPT and other assistants choose which businesses to mention.
Tools: Google Search Console, Google Business Profile, Rich Results Test, Screaming Frog (free)
You build: A technical and local SEO audit with a fix list.
Social media and content
Choosing channels for an audience. Content pillars, Reels and short video, captions, hashtags and a posting calendar. Instagram, Facebook, LinkedIn and YouTube basics, plus community replies and reviews.
Tools: Meta Business Suite, Canva, CapCut, Instagram Insights, YouTube Studio
You build: A 30-day content calendar with six finished posts.
Google Ads 1: search campaigns
How the auction works. Campaign structure, keywords and match types, negative keywords, responsive search ads, assets and budgets. Setting up conversion tracking before spending a rupee.
Tools: Google Ads, Keyword Planner, Google Tag Manager
You build: A complete search campaign build with ads and negative keywords.
Google Ads 2: Performance Max, YouTube and remarketing
Performance Max, Display, Demand Gen and YouTube video ads. Audiences and remarketing. Bidding strategies, reading search-term reports, optimising for quality leads instead of cheap clicks.
Tools: Google Ads, YouTube, Google Ads Editor
You build: An optimisation report on a sample account.
Meta Ads for Facebook and Instagram
Campaign objectives, Advantage+ audiences, lookalikes and retargeting. Creative testing, lead forms vs WhatsApp vs website, Pixel and Conversions API basics, and judging lead quality, not just cost per lead.
Tools: Meta Ads Manager, Meta Events Manager, Meta Ad Library, Canva
You build: A Meta Ads plan with three creative variations.
Analytics and reporting
GA4 events and conversions, Google Tag Manager, UTM links, Search Console reports and a client dashboard. Explaining what happened, why it matters and what to do next.
Tools: Google Analytics 4, Google Tag Manager, Looker Studio, UTM builder
You build: A one-page monthly report with a live dashboard.
AI tools, email and WhatsApp automation
Using ChatGPT, Claude and Gemini for research, briefs, ad copy, images and reports, and checking their work. Permission-based email, WhatsApp Business catalogues and quick replies, and simple lead follow-up automation.
Tools: ChatGPT, Claude, Gemini, Canva AI, Brevo or Mailchimp, WhatsApp Business, Zapier/Make basics
You build: An AI-assisted campaign workflow and a 5-message nurture sequence.
Final project, certification and career
Bring every module together for one business. Prepare for Google's free online certificates. Portfolio, CV and LinkedIn profile, mock interviews, freelance pricing and writing your first proposal.
Tools: Google's certificate site, LinkedIn, Canva, Google Slides
You build: A full marketing plan presented to the trainer, your portfolio centrepiece.
4. Tools you will use
- WordPress
- Google Search Console
- Google Business Profile
- Google Keyword Planner
- Google Ads
- Google Ads Editor
- Meta Ads Manager
- Meta Business Suite
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- PageSpeed Insights
- Rank Math / Yoast
- Screaming Frog
- Semrush / Ubersuggest
- Canva
- CapCut
- ChatGPT
- Claude
- Gemini
- Brevo / Mailchimp
- WhatsApp Business
- Zapier / Make
- YouTube Studio
5. Your trainers
- Manjeet Yadav, Founder & Lead Mentor: Marketing strategy, Google Ads, Meta Ads, Analytics, AI workflows, Career mentoring
- Arvind Vishwakarma, Digital Marketing Trainer: Digital marketing foundations, Social media, Content planning, Canva
- Suman Yadav, Web & SEO Specialist: WordPress, Landing pages, Technical SEO, Local SEO, Google Business Profile
- Pawan Kumar, Performance Marketing Trainer: Google Ads, Meta Ads, Conversion tracking, Reporting
6. What the fee includes
- 12 weeks of live classes
- 12 assignments with feedback + final project review
- Notes, templates and checklists
- MDA certificate
- Google certification preparation
- CV, LinkedIn, mock interviews and freelancing guidance
Not included: live ad budgets, your own domain/hosting, paid software, laptop and internet.
7. Career paths
Digital marketing executive
Runs day-to-day social, SEO and ads tasks for a business or agency.
SEO executive / analyst
Keyword research, on-page fixes, local SEO and reporting.
Performance marketing executive
Builds and optimises Google Ads and Meta Ads campaigns.
Social media executive
Plans content, writes captions, manages pages and community.
Content and AI marketing assistant
Writes and edits with AI tools, checks facts, plans content.
Freelancer
Offers focused services, Google Business Profile, ads, websites, to local businesses.
Business owner / family business
Markets your own shop, clinic, school, coaching centre or brand.
Working professional
Adds digital skills to sales, teaching, HR or operations work.
8. Classroom or online?
| Narnaul classroom | Live online | |
|---|---|---|
| Where | Gyan Generator Gali, near Gyan Booster, Nasibpur, Narnaul | From home, on a laptop or desktop |
| Starts | Friday, 11 December 2026 | Batches running now; next batch on enquiry |
| Timings | Morning 9:00–10:30 AM · evening (time to be announced) | 9:00–10:30 AM IST, every day except Tuesday |
| Duration | 12 weeks | 12 weeks (about 108 live hours) |
| Batch size | Max 10 students | Max 10 students |
| Language | Hindi + English | Hindi + English (India) · English (international) |
| Fee | ₹45,000 + GST (₹53,100) | ₹45,000 + GST in India · US$550 outside India |
| Demo | Free, every Sunday from Sunday, 13 December 2026 | On request via WhatsApp |
| Best for | Learners within ~50 km who like face-to-face teaching | Learners anywhere, working people, students outside Haryana |
9. Frequently asked questions
What is the fee for the digital marketing course?
The full 12-week Digital Marketing & AI course costs ₹45,000 + 18% GST (₹53,100 in total) for the Narnaul classroom and for live online learners in India. Learners outside India pay US$550. The fee covers all 12 weeks, assignments, trainer feedback, the MDA certificate and Google certification preparation.
How long is the course?
Three months (12 weeks). Live online classes run 9:00–10:30 AM IST every day except Tuesday, about 108 live hours. Narnaul classroom batches run in the morning (9:00–10:30 AM) or the evening (time to be announced).
When does the Narnaul classroom open?
The Narnaul centre opens on Friday, 11 December 2026 at Gyan Generator Gali, near Gyan Booster, Nasibpur, Narnaul. Free demo classes run every Sunday from 13 December 2026.
How many students are in a batch?
A maximum of 10 students per batch, so every learner gets individual feedback on their work.
Which language is the course taught in?
Narnaul classroom batches are taught in Hindi and English. Live online batches for India can be Hindi + English; international batches are taught in English.
Do I need any experience to join?
No. The course starts from the basics. You need to be comfortable using a computer and the internet, and to give around 5–6 hours a week to assignments outside class.
Will I get a certificate?
Yes. You receive the Master Digital Academy certificate when you complete the course and your assignments. We also prepare you for Google's free online certificates, such as Google Ads Search; those certificates are issued by Google.
Is there a free demo class?
Yes. Once the Narnaul centre opens, a free demo class runs every Sunday. Online learners can request a demo session through WhatsApp.
Do you guarantee a job?
No institute can honestly guarantee a job. We give you a portfolio of real work, Google certification preparation, CV and LinkedIn help, mock interviews and guidance on freelancing. Your results depend on your effort and the opportunities you pursue.
Do I need my own laptop?
For online learning, yes, a laptop or desktop with a stable internet connection. For the Narnaul classroom, a laptop is strongly recommended so you can practise at home; ask admissions about using a centre computer during class.
Is AI included in the course?
Yes. AI is taught throughout and in a dedicated week: using ChatGPT, Claude and Gemini for research, ad copy, images and reports, and checking their work before it goes to a client.
Can business owners join?
Yes. Many learners are shop owners, coaching-centre owners, doctors and family-business members who want to market their own business. Your assignments can use your own business.
10. How to join
- WhatsApp or call +91 70651 11233, or fill the form on this website.
- Free counselling call to choose classroom or online.
- Attend a free Sunday demo class (Narnaul) or an online demo.
- Pay the fee and reserve your seat (max 10 per batch).
Brochure updated 2026-10-31. Fees and dates may change; the website always shows the current version.