12-week digital marketing & AI curriculum

In simple words: Understand who the customers are and what makes them buy.

Topics covered: How people find, compare and choose a business online. Customer research, how people decide to buy, offers, competitor comparison, and the difference between traffic, enquiries and sales. Setting goals a business can measure.

Tools: Google Trends, AnswerThePublic, competitor websites, Meta Ad Library, Google Sheets

In simple words: Make a website for a business, without coding.

Topics covered: How a website works: domain, hosting, SSL and DNS. Installing WordPress, choosing a theme, building pages with blocks, menus, forms and a WhatsApp button. Writing a home page that answers a visitor's first questions.

Tools: WordPress, a page builder, Hostinger/cPanel basics, Canva for images

In simple words: Make one page that turns visitors into phone calls and WhatsApp messages.

Topics covered: One page, one offer, one action. Headlines, proof, forms, click-to-call and WhatsApp buttons. Page speed and mobile checks. Watching real visitor behaviour and fixing what stops people enquiring.

Tools: WordPress, Google PageSpeed Insights, Microsoft Clarity, Google Forms

In simple words: Help a business show up when people search on Google.

Topics covered: How Google ranks pages. Search intent, keyword research and keyword grouping. Page titles, meta descriptions, headings, internal links, image SEO and helpful content that earns rankings.

Tools: Google Keyword Planner, Google Search Console, Ubersuggest/Semrush free tier, Rank Math or Yoast

In simple words: Get a local shop or institute onto Google Maps and fix website problems.

Topics covered: Indexing, sitemaps, robots.txt, schema markup and Core Web Vitals. Local SEO with Google Business Profile, reviews and citations. How AI Overviews, ChatGPT and other assistants choose which businesses to mention.

Tools: Google Search Console, Google Business Profile, Rich Results Test, Screaming Frog (free)

In simple words: Plan Instagram, Facebook and YouTube posts and short videos.

Topics covered: Choosing channels for an audience. Content pillars, Reels and short video, captions, hashtags and a posting calendar. Instagram, Facebook, LinkedIn and YouTube basics, plus community replies and reviews.

Tools: Meta Business Suite, Canva, CapCut, Instagram Insights, YouTube Studio

In simple words: Run paid ads that appear when people search on Google.

Topics covered: How the auction works. Campaign structure, keywords and match types, negative keywords, responsive search ads, assets and budgets. Setting up conversion tracking before spending a rupee.

Tools: Google Ads, Keyword Planner, Google Tag Manager

In simple words: Run ads on YouTube and show ads again to people who visited a website.

Topics covered: Performance Max, Display, Demand Gen and YouTube video ads. Audiences and remarketing. Bidding strategies, reading search-term reports, optimising for quality leads instead of cheap clicks.

Tools: Google Ads, YouTube, Google Ads Editor

In simple words: Run paid ads on Facebook and Instagram, including WhatsApp ads.

Topics covered: Campaign objectives, Advantage+ audiences, lookalikes and retargeting. Creative testing, lead forms vs WhatsApp vs website, Pixel and Conversions API basics, and judging lead quality, not just cost per lead.

Tools: Meta Ads Manager, Meta Events Manager, Meta Ad Library, Canva

In simple words: Measure what worked: visitors, calls, enquiries, and explain it in a simple report.

Topics covered: GA4 events and conversions, Google Tag Manager, UTM links, Search Console reports and a client dashboard. Explaining what happened, why it matters and what to do next.

Tools: Google Analytics 4, Google Tag Manager, Looker Studio, UTM builder

In simple words: Use ChatGPT and similar tools to work faster, and send follow-up messages by email and WhatsApp.

Topics covered: Using ChatGPT, Claude and Gemini for research, briefs, ad copy, images and reports, and checking their work. Permission-based email, WhatsApp Business catalogues and quick replies, and simple lead follow-up automation.

Tools: ChatGPT, Claude, Gemini, Canva AI, Brevo or Mailchimp, WhatsApp Business, Zapier/Make basics

In simple words: Put it all together in one final project, get ready for Google's free certificates and job interviews.

Topics covered: Bring every module together for one business. Prepare for Google's free online certificates. Portfolio, CV and LinkedIn profile, mock interviews, freelance pricing and writing your first proposal.

Tools: Google's certificate site, LinkedIn, Canva, Google Slides