Learn Google Ads: search, Performance Max and YouTube
Learn Google Ads step by step: search campaigns, keywords, match types, ad copy, conversion tracking, Performance Max, YouTube and remarketing..
What will I learn about Google Ads?
Google Ads lets a business appear at the top of Google, on YouTube and across partner sites, paying when people click or act. The skill is not pressing buttons in the interface; it is choosing the right searches, writing ads that match them, tracking real enquiries and cutting waste. The MDA course gives Google Ads two full weeks (7 and 8) plus tracking in week 10.
| Where it is taught | Weeks 7, 8 and 10 of the 12-week course |
|---|---|
| You build | A complete search campaign build — keywords, negatives, ads and assets — plus an optimisation report on a sample account. |
| Formats | Narnaul classroom (Hindi + English) or live online |
| Fee | Included in the full course: ₹45,000 + GST in India · US$550 outside India |
| Level | Beginner-friendly |
Topics covered
How the auction works
Bids, quality, ad rank and why the highest bidder does not always win.
Campaign structure
Campaigns, ad groups, budgets and locations organised so you can see what works.
Keywords and match types
Broad, phrase and exact match, negative keywords and reading the search-terms report.
Responsive search ads and assets
Headlines, descriptions, sitelinks, callouts and call assets that earn clicks.
Conversion tracking
Setting up conversions with Google Tag Manager before spending — calls, forms and WhatsApp clicks.
Performance Max, YouTube and Demand Gen
When to use them, how to feed them good signals and how to keep control.
Bidding and optimisation
Manual vs smart bidding, budgets, and optimising for qualified leads, not cheap clicks.
Tools
- Google Ads
- Google Ads Editor
- Keyword Planner
- Google Tag Manager
- Google Analytics 4
- YouTube
Where these skills lead
- PPC / Google Ads executive
- Performance marketing executive
- Agency account executive
- Freelance Google Ads specialist
Outcomes depend on your effort and the opportunities you pursue. We help with portfolio, CV, interviews and freelancing.
Why learn it as part of the full course
Google Ads works best when it is connected to everything around it — the page people land on, the tracking that shows results and the content that builds trust. That is why the course teaches it alongside websites, SEO, ads, analytics and AI, for one fee.
Google Ads questions
Do I need to spend my own money to learn Google Ads?
No. You learn with planning, demo accounts and sample data. If you choose to run a small live campaign, you agree the budget first.
Will I be ready for the Google Ads certification?
Yes. We prepare you for Google's free Skillshop certification exams, such as Google Ads Search. Google issues the certificate.
Is Google Ads hard to learn?
The interface is detailed, but the ideas are logical. Learning in a small batch with a trainer checking your campaigns makes it much faster.
Do you teach Google Ads in Hindi?
Yes. Narnaul classroom and India online batches are taught in Hindi + English.
Start learning Google Ads
Book a free counselling call or a Sunday demo class at the Narnaul centre.