Lead quality calculator
Cheap enquiries are not always good enquiries. Compare cost per enquiry, per qualified lead and per admission or sale.
What is lead quality?
Lead quality is how likely an enquiry is to become a customer. Two campaigns with the same cost per enquiry can produce very different numbers of admissions or sales; measuring cost per qualified lead and cost per sale shows which one actually works.
How to use it
- Write down what “qualified” means before counting, for example, “parent of a class 10–12 student who answered the call and wants a visit”.
- Enter one campaign at a time and compare.
- Optimise towards the lowest cost per admission or sale, not the lowest cost per enquiry.
- Feed quality back to Google and Meta with offline conversions when you can.
Lead quality questions
What is a good cost per lead?
There is no single number. It depends on what you sell and what one sale is worth. A cost per enquiry that looks high can still be good if many of those enquiries become customers. Compare the cost per admission or sale with the value of one sale.
What counts as a qualified lead?
Decide this before you count. A qualified lead matches your customer, can afford the offer and shows real interest, for example by answering a call or booking a visit.
What is return on ad spend?
It is revenue divided by ad spend. A return of 2x means every ₹1 spent brought back ₹2 in revenue, before other costs.
Does the calculator save my numbers?
No. Everything is worked out in your browser and nothing is sent to us. Use the download button if you want to keep the result.