Digital marketing is the work of helping the right people discover a business, understand its offer and take a useful next step. The 12-week course connects the channels below through assignments, review and portfolio preparation.
Find the questions people search for, group them by intent and choose the pages that should answer them. Practise titles, useful copy, internal links and local-search basics.
Your practice: A keyword-to-page map and an improved page draft.
Plan a page around one audience and one useful action. Understand page sections, mobile layouts, forms and the checks needed before publishing.
Your practice: A landing-page outline and a mobile enquiry checklist.
Connect the offer, audience, keywords, ad message and destination. Plan a budget and distinguish an ad click from a useful enquiry.
Your practice: A search campaign plan, two ad directions and a creative brief.
Choose topics from real customer questions. Write captions and visual briefs, then decide what the response would tell you.
Your practice: A focused one-week content calendar with a reason for each post.
Understand GA4 and Search Console reports, campaign links and conversion events. Use a written definition of a qualified enquiry when comparing results.
Your practice: A simple report explaining the numbers and the next question.
Plan useful messages for people who have asked to hear from a business. Connect the subject, content and next step, with a clear way to stop follow-up.
Your practice: A permission-based welcome and follow-up sequence.
Give an AI tool a clear brief for research, copy or reporting. Check its facts, remove unsupported claims and explain the changes you make.
Your practice: An original brief, a checked draft and a human-edited version.
These are learning outputs, not promises of campaign results. Ask which practice accounts, software and feedback are included. Any live advertising spend or paid subscriptions should be agreed before you use them.