LIVE ONLINE · JOHANNESBURG · SOUTH AFRICA
Follow a three-month, 12-week learning plan across SEO, paid ads, websites, analytics and AI. Tell us your preferred class hours and build a portfolio through guided practice.
Discuss online trainingA MARKETING PRACTICE BOARD
Write the person’s question before choosing a channel.
Connect the search, ad or post to a useful page.
Define the enquiry or action, then check the evidence.
Research · Create · Review · Improve
WHAT YOU WILL LEARN
Digital marketing is the work of helping the right people discover a business, understand its offer and take a useful next step. The 12-week course connects the channels below through assignments, review and portfolio preparation.
Find the questions people search for, group them by intent and choose the pages that should answer them. Practise titles, useful copy, internal links and local-search basics.
Your practice: A keyword-to-page map and an improved page draft.
Plan a page around one audience and one useful action. Understand page sections, mobile layouts, forms and the checks needed before publishing.
Your practice: A landing-page outline and a mobile enquiry checklist.
Connect the offer, audience, keywords, ad message and destination. Plan a budget and distinguish an ad click from a useful enquiry.
Your practice: A search campaign plan, two ad directions and a creative brief.
Choose topics from real customer questions. Write captions and visual briefs, then decide what the response would tell you.
Your practice: A focused one-week content calendar with a reason for each post.
Understand GA4 and Search Console reports, campaign links and conversion events. Use a written definition of a qualified enquiry when comparing results.
Your practice: A simple report explaining the numbers and the next question.
Plan useful messages for people who have asked to hear from a business. Connect the subject, content and next step, with a clear way to stop follow-up.
Your practice: A permission-based welcome and follow-up sequence.
Give an AI tool a clear brief for research, copy or reporting. Check its facts, remove unsupported claims and explain the changes you make.
Your practice: An original brief, a checked draft and a human-edited version.
These are learning outputs, not promises of campaign results. Ask which practice accounts, software and feedback are included. Any live advertising spend or paid subscriptions should be agreed before you use them.
HOW THE LEARNING WORKS
Understand the audience, the business question and the reason for the task. The free sample lesson lets you inspect this approach before enquiring.
Build a focused assignment on your computer. Keep the source facts and explain the choices, rather than copying a finished answer.
Ask what is unclear, correct the work and keep the changed version. Confirm how feedback, questions and missed sessions are handled in your selected batch.
MAKE THE WEEK WORK
Share your city, time zone and preferred local study hours. The sample time in the planner is a way to compare clocks, not a fixed batch you must accept.
Discuss the weekly practice commitment as well as the lesson time. Check the teaching language, fee and currency, feedback arrangements and any separate tool costs before making a payment.
You will need a suitable computer, a dependable connection and time for assignments.
PLAN YOUR LOCAL HOURS
Your study location: Johannesburg. This is a planning tool. Share your preferred local days and hours; admissions will arrange and confirm the teaching timetable with you.
ONE DIGITAL MARKETING ASSIGNMENT
Compare two fictional campaigns using the same qualification rule. One has more enquiries; the other has a higher proportion that fit. Your task is to explain the arithmetic before proposing a budget change.
Use 100 enquiries with 10 qualified and 60 enquiries with 24 qualified, both at a spend of 20,000 units. Calculate both costs and state what the comparison cannot prove.
Use this to practise audience research, page writing and measurement. It is one exercise within the wider digital marketing course, not a separate course in this business sector.
Fictional practice exercise.
Create a working project briefINSPECT A FIRST DRAFT
FICTIONAL PRACTICE EXAMPLE
Next action: Compare qualified-enquiry costs
What to check: At the supplied sample spend, A costs 2,000 per qualified enquiry and B about 833.33. Revenue, timing and full costs are still needed to assess profit.
Skills you are practising: clear copy, a relevant page action and a decision about what to measure. In the AI task, compare a suggested rewrite with the facts in this brief and explain your final edit.
TURN THE IDEA INTO WORK
A checked cost comparison
A plain-language report note
Questions about admissions, revenue and timing before judging profit
Write down what the visitor needs, the facts you have and the action the page should support. Build the first version, then review whether the message, page and enquiry process make the same promise.
For the AI step, ask a tool to identify unclear wording or unsupported claims. Check its suggestions yourself and record which changes you made. An AI suggestion is a prompt to investigate, not evidence that a claim is true.
Finish with a short note explaining the next thing you would test. Use labelled sample figures when practising reports; do not invent advertising spend, clients or results.
BEFORE YOU DECIDE
Try the worked lesson and explore the course guide. Ask about teaching language, live hours, assignment review, the full fee and any separate tool costs. Get the agreed course details before paying.
Before you decide
Yes. Start with customer research, a useful page and simple campaign planning before moving into reporting and AI-assisted work. You will need regular computer practice. Discuss your starting point and support needs before choosing a batch.
Keep your keyword map, page draft, search campaign plan, social calendar, email sequence and reporting note. Include the brief, your first attempt and the revision so someone can understand your decisions. Label practice work clearly; do not claim clients or results you have not earned.
Yes. You can enquire from Johannesburg for live online Digital Marketing & AI training. Share your current skills, learning goal and preferred local class days and hours.
Tell admissions the local hours that work for you. The team will discuss and confirm a teaching timetable with you; the time-zone planner is an example, not an announced batch.
This option is live online. The upcoming physical classroom is in Narnaul, Haryana, India.
Request the current fee and payable currency, agreed class hours, teaching language, trainer allocation, assignment feedback, tool costs and cancellation terms in writing.
Your next step
Explore the course, ask your questions and choose how you want to learn. We will help you work out a practical starting point.
Want to try the teaching first? Request a demo session.
