Open the finished link
Confirm that it loads the correct page and keeps any important existing URL parameters.
FREE UTM LINK BUILDER
Know which link
brought the visit.
Create a consistent campaign URL for a social post, newsletter or promotion. Copy the result and test it before you publish.
Build a campaign linkFrom a URL to a campaign label
Make your reporting easier to read.
YOUR TAGGED URL
This builder adds URL parameters. It does not install analytics, submit data or prove attribution. Test the link and your tracking setup before a campaign.
A small naming system
One team. One convention.
| Parameter | Example | Question it answers |
|---|---|---|
| utm_source | Where did we place this link? | |
| utm_medium | organic_social | What type of channel is it? |
| utm_campaign | digital_marketing_demo | Which campaign does it belong to? |
| utm_content | profile_link | Which placement or creative version? |
Choose a naming system before sharing links. Keep spelling and case consistent so a single campaign does not become several report rows.
Before you share
Test the destination and the reporting.
Check your measurement
Use the relevant analytics checks for your setup. A tagged URL alone cannot prove that a visit or enquiry was recorded.
Keep the URL clean
Use clear campaign labels and keep personal information out of every parameter. Long or inconsistent labels make reports harder to use.
Further reading: Google Analytics guidance on URL campaign data.
Before you decide
Good questions. Clear answers.
What are UTM parameters?
UTM parameters are campaign labels added to a URL. When supported by your analytics setup, they help distinguish a source, medium, campaign and creative variation.
What should I put in source and medium?
Source identifies where the link is placed, such as instagram or a newsletter name. Medium describes the channel type, such as organic_social or email. Use a consistent naming convention across your team.
Should I add UTMs to internal website links?
Use them for campaign links that bring visitors to the website. Avoid using campaign tags as a replacement for tracking clicks between your own pages; use appropriate event tracking for that.
Can I put a student’s email or phone number in a UTM?
No. Keep names, emails, phone numbers and other personal information out of campaign parameters. URLs may be shared, logged or captured by analytics.
Does the builder set up analytics for me?
This tool only creates a URL. It does not change your website, install analytics or configure reporting. Check the destination and measurement setup before using the link in a campaign.
Keep practising
One decision leads to another.
Your next step
Turn your interest
into a learning plan.
Explore the course, ask your questions and choose how you want to learn. We will help you work out a practical starting point.
Book free counselling
Want to try the teaching first? Request a demo session.