Free sample lesson: why does this page lose enquiries?
A worked lesson from week 3 of the course. Compare two versions of the same page and learn what makes visitors enquire.
The situation
A coaching centre in Narnaul runs Facebook ads for its new class 10 batch. The ads get clicks, but almost nobody fills in the form. Here is the page people land on.
Version A
Headline: Welcome to Excellence Academy, Your Success Is Our Mission
Text: We are a leading institute with experienced faculty and modern facilities. We provide quality education to students of all classes. Contact us for more details.
Form: Name, Email, Phone, Address, Class, School, Father's name, Mother's name, How did you hear about us?, Submit
Your task
Before reading on, write down three reasons this page loses enquiries.
What is going wrong
- The headline is about the institute, not the parent. The parent clicked an ad about class 10, the page does not mention it.
- No proof. “Experienced faculty” and “quality education” are claims every institute makes.
- The form is a wall. Nine fields, including email that many parents do not use. Each extra field loses people.
- No easy alternative. No call or WhatsApp button for parents who prefer to talk.
- No answers. Fee, timings and batch size, the questions parents actually have, are missing.
Version B
Headline: Class 10 board batch in Narnaul, 15 students, evening timings, free demo class this Sunday
Proof: Three specific points (subject teachers' experience, last year's results shown honestly, a short parent review).
Answers: Timings, batch size, fee range, location with map.
Form: Parent's name, Phone/WhatsApp, Class, Book my free demo · or WhatsApp us · or Call
The principle
The page must continue the conversation the ad started, answer the visitor's next questions, prove what it claims and make the next step easy. That principle applies to every landing page you will ever build.
Try it yourself
Pick any local business page. Rewrite its headline for one customer and one offer, list three pieces of proof, and cut its form to three fields. Use the brief builder to plan it.
Like this way of learning?
Every week of the course works like this: a real problem, a principle, and work you build yourself.